Strategy
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We came up with the concept to keep this fledgling startup afloat by white labeling a new kind of camera app we were developing. The goal was to provide this app to our existing clients (The New York Knicks, The New York Rangers, and Nickelodeon) and to be able to attract new media partners, such as AMC.
Impact
For the hit TV show The Walking Dead, we created the “Dead Yourself” iOS app, which reached #1 in Entertainment in Apple’s App Store, achieved more than 8 million downloads, and was often showcased in popular media, such as Late Night with Conan O’Brien, ABCNews, and Buzzfeed. Over 8 million downloads / 1,693 reviews with an average rating of 4.5 stars

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