Strategy
The brainchild of former Uber and E*Trade executives, this well-funded startup's goal was to bring cryptocurrency trading to the masses. 

We began the best way possible, with user research. 
By interviewing a broad spectrum of potential users, we identified a pretty marked split in the types of users - active crypto traders looking for a respite from the exorbitant fees that current exchanges charged and investors who are interested in crypto, but have no idea where to start.
Deliverables
Within each investor type, we also identified 3 levels of engagement common to new users adopting any app: 
Interested  >  Engaged  >  Active
Impact
In 6 weeks, we produced an interaction prototype that combined the best of the institutional investing world along with the simplicity of modern apps like Robinhood.

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